Written By Alejandra Stadthagen - December 04 2018
In the last decade, CBD products have taken the health and wellness industries by storm as millions nationwide are turning to CBD supplements to aid them with conditions such as pain, insomnia, and anxiety. This increasing demand for CBD has triggered the launch of many new CBD brands online that offer reliable, high-quality CBD. Unfortunately, this market frenzy has also led to the startup of some unscrupulous online stores selling poorly formulated CBD products. In many cases, these unreliable brands and their sub-par product can pose a risk to consumers who put their trust in them.
But, how can we tell if companies have our best interest in mind?
Here are 10 important tips to help you choose a reliable CBD brand and high-quality CBD products:
1. Industrial Hemp
When browsing the internet for CBD hemp products, one of the most common terms you will come across is “industrial hemp.” But what is industrial hemp? Within the CBD industry, industrial hemp often refers to hemp grown in the United States under federal and state regulations making it completely legal and safe for consumption. Industrial hemp is rich in CBD and is not psychoactive as it contains no more than 0.03% THC, the chemical responsible for the hallucinogenic effects of cannabis. CBD products made with extracts obtained from other varieties of cannabis like marijuana may produce unwanted side effects, not to mention they may land you in legal trouble.
2. CO2 Extraction
For the best CBD products, it is crucial that you find a brand that obtains their CBD extracts using supercritical CO2 extraction. This CO2 extraction method is widely regarded as the most effective method to obtain high-quality CBD from hemp. In its supercritical state, CO2 acts as an extremely efficient solvent capable of extracting CBD in its purest form leaving behind unwanted chemicals, metals, and other substances.
3. Pharmacist Formulated
The overall quality of CBD products depends not only on the quality of CBD extracts but also on the way each product is formulated. The best CBD products are formulated by licensed pharmacists to maximize the benefits of CBD and other supplements in each product. Pharmacist formulated CBD formulas are generally much safer and more effective than products made with no input from pharmacists and other experts.
4. Independent Lab Tests
Having CBD formulas tested by independent third-party labs is an important sign that a company offers high-quality products. Any company can claim to have the best CBD products on the market, but only third-party lab tests can verify that what is in their formulas is congruent with their claims.
Reliable CBD brands are transparent about their extraction and manufacturing processes. Additionally, they provide comprehensive information about their products including a list of ingredients and other essential product facts. This information can usually be found on product labels or in product descriptions on their website
6. Brand Information
In addition to specific product information, look for companies that offer information about their brand and their mission. This information can often be found in their “About Me” and “FAQ” sections.
7. Educational Resources
This is an important factor that ties into the previous two points. CBD is a relatively new industry so providing users with accurate and informative educational resources shows that a brand is committed to building a relationship with their customers. Educational resources include weekly blogs, infographics, FAQs, and even social media posts.
8. Competitive (not cheap) Prices
CBD extraction and manufacturing are not inexpensive processes which are why the best CBD products are generally a bit more expensive than average over the counter medications. If a company offers CBD products that are significantly cheaper than the rest, consider that a red flag. CBD products that are suspiciously low-cost often contain insignificant amounts of CBD or low-quality extracts that offer no real health benefits.
9. Customer Support
Find a CBD company with a functioning and friendly customer service team. If you cannot reach a company for questions or any other concerns regarding their products, move on to the next brand.
10. Real Reviews
Ultimately, what makes or breaks a brand is their customer satisfaction. There is no better way to find out if their customer base is satisfied than through reviews and other forms of online interaction. Browse through a company’s site and social pages for customer reviews and comments detailing their individual experience with specific CBD products.